Full licensing and brand representation:

As part of your marketing mix and with the support of brand investment, licensing helps develop the communication of your brand values, increases consumer awareness, promotes brand longevity and provides a revenue
stream in return.

Ignition is able to provide full licensing management. Working closely with our clients we devise, implement and manage brand extension licensing programmes including:

• Implementation of a brand licensing strategy
• Sales presentations and conclusion of contracts with 3rd party manufacturers (licensees)
• Sales presentations to potential retail partners
• Managing the creative process including:
  • Development of style guides
  • Product development approvals process
• Contract management
• Royalty management
• Trade & consumer PR and promotions
• International sub-agency management

Short term interim licensing management and consultancy

Consultancy can often be a more cost effective way to look at licensing, particularly in the early days of evaluating your brand's potential.

Ignition can tailor a proposition to suit, providing some or all of the full representation services on a short or long term basis:

• Subject to brief, we can provide a fully researched one-off detailed licensing plan
• Shorter term analysis and advice on one or more relevant licensing services e.g. if you need help with your
  creative offering and managing style guide development, or don't understand how to implement a licensing
  contract system

We are approachable and flexible, so if you have a query please do contact us to discuss your needs.