Fashion accessories and dress up to launch in spring 2014 for ITVS GE brand.
Fluid World secures deal with SGA Productions on behalf of Sanrio.
Launch is supported by key retailers Argos, WH Smiths and Sainsbury's.
Character Options to distribute Jazwares' range of plastic and plush products in the UK.
Media and entertainment industry exec and existing board director Rod Henwood takes on role.
