Full licensing and brand representation:
As part of your marketing mix and with the support of brand investment,
licensing helps develop the communication of your brand values, increases
consumer awareness, promotes brand longevity and provides a revenue
stream in return.

Ignition is able to provide a full licensing management service; working
closely with our clients to devise, implement and manage brand extension
licensing programmes including:

• Implementation of a Brand Licensing strategy
• Sales presentations and conclusion of contracts
  with 3rd party manufacturers (licensees)
• Sales presentations to potential retail partners
• Managing the Creative process including:
  • development of style guides
  • Product development approvals process
• Contract Management
• Royalty Management
• Trade & Consumer PR and Promotions